Dare to Mezcal / USA

400 Conejos is the raising star of all mezcal brands out there. One That came to democratize the whole category with a playful, fun and laid back personality.

With the concept "Dare to Dream. Dare to Mezcal", we came up with a visually powerful social media campaign that represented perfectly the 400 Conejos brand essence in the US.

Colorful, jolly and trendy. That's the approach we aimed to: to invite the clients to come down the rabbit hole with 400 Conejos Mezcal.