Conecta con el Origen / MX

Redesign of the Brand Identity for THESYBALAM, digital strategy and social content for digital platforms.

This project involved the redesign of the THESYBALAM brand logo and label designs for the jar containers of its flagship product: Rapé, an ancestral medicine brought to Mexico directly from the hands of shamans from the Amazon. These products are designed for individuals seeking to balance their body and mind, fostering a connection between their psychological, spiritual, organic, and emotional well-being.

The name THESYBALAM is rich in cultural symbolism. Thesy means "jaguar" in South American indigenous languages, and Balam also means "jaguar" in Mayan culture. Together, THESYBALAM represents the union of the North and South, symbolizing a harmonious blend of these traditions.