Own the Water / WE

Under the concept of Reimagine Sport, with the collaboration of Luxembourg's creative hub, Ludwig, we developed a digital campaign to launch an inclusive message for all body shape female swimmers.

Two British and two American influencers with unique stories about the power of their bodies participated in the campaign, showing through great visuals their pride while reinventing their love for a sport: "My body, my swim".

Jada Sezer - 294k followers
Chessie King - 703k followers
Maya Jama - 3.1M followers
Nadya Okamoto - 283K followers