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Stronger hair / CHN

Pantene China

ATL / DIGITAL MEDIA / CHINA

To exemplify the endurance of long and strong hair, we collaborated with YURI x SEOHYUN, members of the iconic K-Pop band Girls Generation. Together, we crafted a captivating hair choreography featuring Pantene, showcased through a music video, launched across all social platforms in China, Hong Kong and Taiwan.

The video, along with engagement digital content achieved a remarkable 11 million views.

YURI - 6.5M followers
SEOHYUN - 8.1M followers

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